Marketing Outreach Assistant

Greystar

Our daily routine involves managing emails, returning phone calls, conducting tours of our model unit, and crafting social media posts to meet company targets. Our overarching objective is to encourage students to lease apartments in our high-rise building.

Assigned to host an outreach event, I drew inspiration from our campus event, Maker's Fair and successfully implemented The Accoalde’s first annual Maker's Fair. The event featured 15 student vendors, attracted over 150 attendees, and I was able to execute the event within a $2,000 budget. The connection developed between student makers and community members highlighted the power of community engagement.

-Maintain active and effective communication with residents, parents, and university personnel
-Adheres to standards and complies with corporate procedures and government laws on Fair Housing
-Conduct all tasks necessary to close the sale, including making appointments, generating new leads, conducting tours, maintaining the model, and traffic follow up
-Maintain active and effective communication with residents, parents, and university personnel

Verbal communication
Spoke with approx. 100 potential prospects daily about leasing, scheduling tours, promos, and answering questions

Functioning independently
Distributes literature and promotional items on campus and at popular student hangouts monthly

Decision making
Determine what are engaging event to host to bring in new student prospects

Cold calling was not my preferred method of outreach. However, in the course of my responsibilities, I found myself tasked with leaving detailed and upbeat voicemails to prospective contacts. Despite any initial reservations, I discovered that I naturally connected with our prospects, particularly since many of them were University of Washington students. This shared background facilitated rapport-building and eased the process of engaging with them, ultimately enhancing the effectiveness of our communications.

Through this experience, I discovered my aptitude for project management. I was entrusted with managing a budget for purchasing decorations, catering food and beverages, and planning for an activation. This role required meticulous time management, as I had to coordinate tasks around varying vendor response times to ensure timely completion.

Additionally, I honed my skills in customer service through handling a range of phone inquiries, from answering general questions to addressing concerns and resolving issues. I became proficient in cold calling and successfully boosted tour attendance rates through effective engagement strategies. Ultimately, this experience served as a valuable learning opportunity, helping me realize that a career in leasing was not aligned with my long-term aspirations.