Marketing Communications Intern

University Heights Center

My role centers on crafting comprehensive social media campaigns for upcoming events, legislation, and broader initiatives. I've successfully developed captivating graphic series showcasing bike trails, parks, coalition partners, and various play spaces across King County. The enthusiastic engagement from our followers, evident through reposts on Instagram stories, underscores the value of our informative and interactive content. Ultimately, by fostering increased engagement in play, we strive to enhance the physical and socio-emotional well-being of youth in our community.

Moreover, I maintain communication with coalition partners and take proactive steps to identify upcoming events and programs worth highlighting, ensuring accessible opportunities for our audience.

-Created and published 20+ pieces of content across various marketing channels.
-Managed and grew social media following by 15% over three months.
-Analyzed social media performance metrics, leading to a 20% improvement in engagement rates.
-Conducted market research that identified three emerging trends, informing future marketing initiatives.

Other Perspectives
I had the opportunity to observe successful strategies employed by other organizations on their social media pages. This allowed me to identify effective practices that we can integrate into our own platform.

Motivation
My motivation to learn about social media marketing was fueled by my aspiration to pursue it as a career. Exploring this field ignited a passion within me to delve deeper into the intricacies of digital marketing strategies.

Listening
I actively listened to various ideas and perspectives, remaining open to merging concepts and understanding the importance of alternative text (alt text) accessibility for inclusivity.

This marked my initial foray into fully remote work, presenting a steep learning curve that underscored the significance of cultivating a healthy work-life balance. Adapting to an online environment required me to absorb copious amounts of information independently while staying self-motivated to explore novel approaches to social media campaigns. Embracing this new dynamic encouraged me to prioritize structured breaks and boundaries, recognizing the need to recharge and maintain personal well-being amidst the demands of remote work.